Getting a great, affordable deal on a pickup truck may seem too good to be true. But there’s never been a better time than right now to buy pickup trucks at reasonable prices – especially for seniors. As Bloomberg reports1, many dealerships are being left with excess inventory due a combination of market demand shifts and an overproduction of trucks by manufacturers.
If you’re in the market for a truck, acting now could save you substantially. Here’s what seniors need to know about buying pickup trucks: why they’re more affordable now, and what you need to do to find the best deals specifically for seniors.
Why Exactly Have Truck Prices Been Dropping?
With high gas prices and less desire to haul around in a big vehicle, trucks saw a detrimental decline over the past decade. No one wanted an SUV when there were more efficient, more capable sedans and family cars to choose from. Dealerships were flooded with pickup trucks because most dealers couldn’t sell them. Meanwhile, as sales slowed, automakers continued making new SUVs at the same rate as years past.
Even though truck sales are seeing a second wind in the U.S. in 2019, sales still aren’t where they need to be, pushing dealerships to promote discounts at many times throughout the year.
So, in an effort to make sales, many truck dealers are continuing to fight for customers with low costs on new and old models across the board. As they continue to flood their own dealership lots with new models and old models take months – or even years – to sell, auto companies are lowering prices, offering special financing deals, and presenting truck shoppers with enticing lease options.
Monthly Payments for Pickup Trucks are More Affordable Than Ever
If you want a truck, now may well be the best opportunity you’ll ever have to get a significant deal on one. Two developments in the truck marketplace have combined to put considerable downward pressure on the prices of new trucks.
The first is the fact that off-lease used trucks have become widely available over the last two years, The Chicago Tribune reports2, giving buyers access to low-mileage, relatively “new” used vehicles. Consumers simply aren’t keeping their trucks very long, nor are they choosing to buy them once their leases end.
The second is a more general phenomenon in the auto market, which is the shift in consumer demand away from sedans and towards SUVs and pickups, as Forbes notes3. This shift has left many automakers with excess supplies of trucks and luxury pickup trucks that were once in higher demand. Combined, these two effects have created a surplus of new truck inventory in a market where demand is waning, driving prices across the board down.
In addition to these shifts, seniors also have the chance to save significantly when buying a brand new pickup truck. Thanks to programs like the AARP Auto Buying Program4, which is designed to help seniors find affordable vehicles that suit senior driving needs, there are plenty of incentives available right now. The AARP Auto Buying Program offers incentives of up to $2,000 in reimbursements, guaranteed savings from an extensive network of dealerships, and special price reports on the trucks you’re interested in so you can save as much as possible.
This situation has led manufacturers and dealerships to offer various deals that bring down the monthly payments on new trucks. For example, U.S. News reports5 that RAM is offering 0% financing for 36 months and $4,000 bonus cash for one of their most popular models resulting in about a $379/month payment. Getting into a Ford F-150 can be as low as only $249/month with a pretty attractive cash back offer according to U.S. News6. The site also reports that the current deal on the new Toyota Tacoma will get you on the road for as little as $299/month or about $349/month if you’re interested in the Tundra, while the Nissan Titan falls closely in this range at about $359/month at the current financing deal.
Between cash incentives and low financing rates, deals such as these are popping up all over the place, forcing every manufacturer to compete and offer more attractive discounts month after month.
How to Find the Best Truck Deals
Even though pickup truck manufacturers and dealerships are offering considerable deals on their inventory, you’ll still have to do some work to find the best prices. Searching for deals online is often the best option, as it allows you to see both manufacturer and individual local dealership incentives, as well as compare the offers that are available on different models of trucks. In addition, many deals are placed online exclusively in order to reach a broader range of potential customers.
To save even more money, you can also wait for dealerships to discount unsold inventory. Keep an eye out at your local dealerships to find out when inventory clearance sales are occurring. If you can make your purchase during one of these sales, you can save hundreds or even thousands of dollars.
If you’ve always wanted to drive an incredible new pickup truck but never thought you could afford one, right now there are opportunities to save big. The auto market is making pickups more affordable than usual but this climate won’t last forever. Start looking for deals now if you want to take advantage of the available incentives, because odds are they won’t last long.
1 Bloomberg News, Automakers Offer Massive Rebates to Move Surplus of SUVs 2 The Chicago Tribune, Glut of Off-Lease Vehicles Makes It Good Time to Buy Used 3 Forbes, Sedans Sinking Fast As Luxury Brand Flagships 4 AARP, AARP Auto Buying Program 5 U.S. News, 9 Best Truck Purchase Deals 6 U.S. News, 9 Best Truck Purchase Deals